Home Town "Push Media" Observed!
It fascinates me (sorry I can't help myself) in this so-called "high tech" advertising environment that home-made signage blows. You won't be bombarded with 3-D, that's certain.
"Homeless. Will work for food. Veteran. God Bless." Hand held waist high. hand-printed on torn piece of corrugated cardboard. Similar "design" & "stock" are used by all peer group members. Huh?
"New queen-size mattress. In original plastic wrap: $399. Call 555.5555." Hand printed with Sharpie pen. Sign always nailed to telephone pole.
"Garage sale. Wriggly arrow. 49 Elm Street" or no address. Yellow or multi-color ink or pencil on back of real estate sign or less. Micro lettering. Not readable from moving car.
"Lost June 25th. Black cat. White front paws. (Tiny pet snap shot). Call 456.7890" Letter-size paper with small computer type font. Affixed on trees with over size nails. Oops!
"Lawn mowing service. Call 765-4321." Printed on shiny paper curled with two stones into clear plastic sleeve. This "Missive" is thrown from a passing truck onto homeowner's driveway or lawn. Nice.
What's going on here? Except for the cadre of homeless seeking cash donations who know what to do and how to do it down to rough looking signs, there's a lot of last minute action devoid of 2010 graphics or style.
It's push marketing at its worst. Sadly there's no personal contact; it's all arm's length. No one bothers about inviting someone to a garage sale while walking a dog or by ringing a door bell and offering an incentive.
What really stuns, yes, galls me, is apparently most of it works. People flock to cluttered Saturday garage sales, "new" mattresses are snapped up by unknown buyers, and the same homeless men and women show up at their coveted spots to get weekend cash donations.
Stephen Q Shannon, FREE Second Opinion Guy!
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